| camel cigarettes promotes three different families of flavor -- Classic, Turkish and Exotic Blends. The Classic styles, which represent the bulk of the brand's business, offer rich tobacco taste. Camel's Turkish family offers smooth and mellow versions of the brand's distinctive flavor. Camel Exotic Blends, a line of premium-priced, limited-edition luxury blends, offer adult smokers indulgent taste signatures. Camel is an investment brand because it is R.J. Reynolds' largest and fastest-growing full-price brand and has a track record of consistent share growth and marketplace momentum. And the brand's relevant and unique positioning has made it one of the few full-price brands in the industry that has shown sustained growth. |
